ChatGPT ads for electricians
The switchboard keeps tripping, and they ask ChatGPT first
It's 9pm. The power dropped out again when the kettle went on. Before they ring a sparky, they type it into ChatGPT and ask what's wrong. Australian agencies put the start here at April 2026, and OpenAI hasn't published a date. Your ad can sit under that answer, while they are still deciding whether to ring anyone tonight.
Half of these questions are really "is this dangerous"
- "power keeps tripping every time i turn the kettle on"
- "half the lights are out but the powerpoints still work"
- "safety switch won't reset, is that dangerous"
- "old ceramic fuse box, should i replace it and what does it cost"
- "powerpoint is warm and smells like burning plastic"
- "can i charge an ev off a normal powerpoint or do i need a charger"
- "how much to put a fan in a bedroom with no ceiling rose"
Read them again. Most are one worried question in different clothes. Is this going to burn the house down. You've answered that on the phone plenty of times, for nothing.
What your first screen has to show at 9pm
- Your licence number, up top, where nobody has to scroll for it.
- A number they can ring standing in the dark with a phone torch on.
- Whatever fault brought them to you, said again in your first line, in their words.
- When you answer. Weeknights, weekends, after hours, and whether after hours costs more.
- The suburbs you actually drive to.
- What happens when they ring. You test it, then you price it before any work starts.
What your ad says to someone who is scared
Here's one I'd write for the 9pm caller who thinks the house is about to burn.
Title: Power tripping? Licensed sparky out tonight
Copy: Dead circuit or a burning smell. I find the fault, price it, then fix it.
Your licence number goes on the end of that copy line. In NSW it has to be in the ad itself, not only on your page. Other states have their own rule, so check yours.
The title says the fault in their words, and the copy says what happens next. Send the click to a page about that fault, not your homepage.
Count it against one switchboard job
Say a switchboard upgrade is worth $1,500 to you in our dollars, as an example and not a market price. Put your own number in before you read on.
OpenAI suggests starting at US$3 to US$5 for each click, which is someone tapping the ad. US dollars, so a bit more here. What ChatGPT ads cost has the rest of the money side. Say it takes 20 clicks before one of them books the job.
| Clicks before a booking | 20 |
|---|---|
| Ad spend at US$5 a click | US$100 |
| The job you booked | $1,500 |
That 20 is a guess of mine, not a rate anybody has measured. Nobody has published what a sparky's click costs in Australia, so month 1 is where you get your own number.
Danger tonight, or a job booked for next month
A sparky's work splits by fear, not by the calendar. A burning smell or a dead circuit gets rung in that hour. A switchboard upgrade, downlights, solar or an EV charger gets a quote and a date.
Those two want different ads. The scared caller wants to know you pick up now and how long you'll be. The planned one wants a price and a week.
That after-hours half changes the sum above. A 10pm fault call you charge a call-out on can cover its own clicks that night, and a booked switchboard covers a week of them.
Only say 24 hours if you'll answer at 2am. You pay OpenAI for every one of those clicks. If the phone rings out, that money is gone and the job is too.
Who takes that dead-circuit call today
I can't show you a number for this, so here is what I would expect. Google, then the map, then the first 3 sparkies who pick up. A real estate agent with one electrician on the maintenance list. The builder who passes your name along. A lead site that sells the same dead circuit to a few of you.
No electrician in Australia really knows about this yet, and if they do, they are doubtful because it is new. So a lot of those 9pm answers probably have no sparky under them at all.
Let ChatGPT show your business to high-intent customers
- ChatGPT has released paid ads, and this changes the marketing game absolutely.
- If you missed out on Facebook ads in 2007, where anything you posted would have popped off, don't miss out on the next big ad platform.
- Unlike Facebook, where people get interrupted mid doom-scroll, ChatGPT shows your business to people who are already researching something related.
- That makes ChatGPT a cheat code. The engine your customers ask for advice shows your business right under its answer.
- Most marketing agencies charge you thousands before you see any results.
- We work for you, for free. You just cover your own ad spend. The first month is free, so you see the results for yourself before you pay us anything.
- Then, if you want to keep getting those results month after month, we sort out a rev-share or a retainer. A rev-share is a cut of what it makes you. A retainer is a flat monthly fee. Agreed in writing before month 2 starts.
- In the free month, we don't get paid if you don't get paid. After that, it's the rev-share or the retainer you chose.
- Only 10 a month. The work up front is heavy and brings us no income at first. That is all we can take.
If the ads make you nothing, you pay us nothing and we stop there. You will have paid OpenAI for the clicks, and that is all.
3 things sparkies want to know
Can the ad say I'm licensed?
Yes, if you are. In NSW the number goes in the ad itself, not only on your page. Other states set their own rule, so we check yours before the ad runs. Only what's real goes in there.
I already pay for leads. Is this the same thing?
You know what a lead site charges you, and how many other sparkies get sent the same job. Here you pay OpenAI for the clicks on your ad, and that is the only money going out. We work for you, for free. You only pay us a rev-share or a retainer, sorted once you have seen the results, agreed in writing before we start. If the ads make you nothing, you pay us nothing.
Can I keep it to the big jobs and skip the small stuff?
We can point it that way. I write hints that tell ChatGPT which chats your ad may fit, and the ad copy names the jobs you want. OpenAI says the hints guide the match, no more. So some small stuff still gets through, and how ChatGPT ads targeting works has the rest.
Where to go from here
If you want the whole thing in order, from the first call to the first click, start at the ChatGPT ads page. The step you can't see from here is what happens after the click, and how a ChatGPT ad turns into a lead walks it through.
If you hang splits as well as fans, the air conditioning page covers the summer rush. Plumbers get the same 2am calls you do, and their page has the wet-floor version of this one. Locksmiths get woken at the same hours and count their clicks against one lockout. The case for trades in general is on ChatGPT ads for service businesses. How the sum shifts from a call-out trade to a quoted one is on ChatGPT ads for tradies.
30 minutes, then a straight answer
30 minutes on the phone, mostly questions about your business and your customers. You get 2 straight answers. Do people ask ChatGPT for what you do? And is it worth a run, where we only get paid a rev-share or a retainer, sorted once you have seen the results, to find out?