ChatGPT ads for air conditioning
The first hot week: your ChatGPT ad under their answer
The first 35 degree day lands and the split is blowing warm. That night people up and down the street are asking ChatGPT whether it needs a gas top-up or a new unit. They want to know that before they pay anyone to come and look. Your ad can sit under that answer with a day you can get there.
The questions that arrive with the first heatwave
- "split system running but blowing warm air"
- "how much to install a split system in a bedroom"
- "ducted or splits for a 4 bedroom house"
- "aircon leaking water down the inside wall"
- "ducted smells musty when it first kicks on"
- "worth fixing an 11 year old air conditioner or replacing it"
- "how often does a split system need a service"
Some of those are a repair and some are a sale. The person typing doesn't know which one they've got yet. That is the exact moment your ad can sit in.
Your busy season is the weather, not the calendar
Air con work doesn't spread out evenly. It arrives in a week. A run of hot days fills the phone, then it goes quiet, then a cold snap brings the reverse-cycle calls.
So the ad has to move with the forecast. In the heat it says how soon you can get there. In the quiet months it sells the service and the install price.
I watch the week and change the ad, because you're up a ladder and not reading a screen. In a quiet fortnight I wind the spend back instead of letting it run at summer pace.
One ad for a warm split, another for a new install
Here's the repair one.
Title: Split blowing warm? Out this week
Copy: Warm air, water leaks, error codes. I find the fault and price the fix before I start.
And the install one.
Title: New split installed, priced today
Copy: Bedroom splits and multi-head systems. Free measure, written price, no surprises after.
A free measure only goes in the ad if you really don't charge for the visit. If you charge to come out, the ad says the fee, and the written price only promises what you can hold to.
Your ARCtick number goes on the end of both of those copy lines. The ARCtick rules want your refrigerant licence number on advertising for that work. In NSW your air con licence number has to be in the ad itself as well, not only on your page. Other states have their own rule, so check yours.
Two ads means two pages. The repair ad must not land people on your install page.
What a sweating homeowner needs on your first screen
- Your ARCtick number, and your trade licence number from your state, up top.
- A phone number they can press without hunting for it.
- Whatever the ad named, said again in your first line, in the same words.
- The brands you install and service. A 6 year old unit sends them looking for the badge.
- How soon you can get there this week. In a heatwave that is all they want to know.
- What the call-out costs, and whether it comes off the repair.
If one install a week comes in, here's the sum
Say a back-to-back split install is worth $2,200 to you in our dollars, as an example until you put your own number in. OpenAI suggests starting between US$3 and US$5 a click. US dollars, so a bit more here. You pay OpenAI for each click, which is someone tapping the ad. Say the ad takes 25 clicks in a hot week at US$5. That is US$125 of ad spend, and one booked install out of that week covers it several times over. The 25 is a number I chose to show you the shape. Nobody has published what an air con click costs here, so month 1 hands you the real one.
Repairs run on a different sum. A service call needs a call-out fee big enough to cover its own clicks, or a busy week eats the budget. So I watch which of the two ads is doing the spending.
Where the heatwave calls land today
I have no figure to show you here. The big retailer that sold the unit books the install for you and keeps the customer. The brand's warranty line sends its own crew. Then the map, and the first 3 numbers that pick up in a heatwave. A builder or a sparky hands the rest across.
No air conditioning business in Australia really knows about this yet, and if they do, they are doubtful because it is new. The retailer keeps getting that install while nobody else is under that answer.
Let ChatGPT show your business to high-intent customers
- ChatGPT has released paid ads, and this changes the marketing game absolutely.
- If you missed out on Facebook ads in 2007, where anything you posted would have popped off, don't miss out on the next big ad platform.
- Unlike Facebook, where people get interrupted mid doom-scroll, ChatGPT shows your business to people who are already researching something related.
- That makes ChatGPT a cheat code. The engine your customers ask for advice shows your business right under its answer.
- Most marketing agencies charge you thousands before you see any results.
- We work for you, for free. You just cover your own ad spend. The first month is free, so you see the results for yourself before you pay us anything.
- Then, if you want to keep getting those results month after month, we sort out a rev-share or a retainer. A rev-share is a cut of what it makes you. A retainer is a flat monthly fee. Agreed in writing before month 2 starts.
- In the free month, we don't get paid if you don't get paid. After that, it's the rev-share or the retainer you chose.
- Only 10 a month. The work up front is heavy and brings us no income at first. That is all we can take.
If the ads make you nothing, you pay us nothing and we stop there. You will have paid OpenAI for the clicks, and that is all.
3 things air con businesses want to know
Does a click cost me more in summer?
I can't tell you. OpenAI runs a relevance-weighted second-price auction, so a fitting ad can win without the top bid. You see what a click really costs you in the first week.
Can I run it only in the hot months?
Yes, and how much a tradie should put behind ChatGPT ads covers the daily cap and turning it down out of season.
Should the ad chase services or installs?
Both, in separate ads pointing at separate pages. Services bring volume and a call-out fee. Installs bring fewer clicks and much bigger jobs. Split them and you also find out which one is worth the money.
What to read before the hot week
Set the ads up in the quiet months and they are running when the heat lands, which is what the ChatGPT ads page walks through. Before the hot week starts, read how a ChatGPT ad turns into a lead, because a dropped call in a heatwave is a job gone to the next van.
You share the electrical side with electricians, and their page splits the work by danger instead of by weather. Plumbers have the same call-out fee problem you do. The retailer sells the unit as a product while you sell the install, and that difference is what ChatGPT ads for service businesses is about. For how the sum shifts between a call-out trade and a quoted one, read ChatGPT ads for tradies.
30 minutes, then a straight answer
30 minutes on the phone, mostly questions about your business and your customers. You get 2 straight answers. Do people ask ChatGPT for what you do? And is it worth a run, where we only get paid a rev-share or a retainer, sorted once you have seen the results, to find out?