Industries · tattoo studios
Tattoo studio websites built around the artist, $997 fixed
The top studios are built as if clients pick the artist first. Your site has to make that pick easy, and the booking easier. I build them from what the highest-rated studios do.
5 things the highest-rated tattoo studios do
I pulled apart the websites of the best-rated tattoo studios I could find. One of them has over 16,000 5-star reviews (a US studio). Then I did the same for the shops with public complaint trails and health inspections that shut them down.
- A gallery page for each artist, sorted by style: realism, fine line, colour. No mixed gallery. Clients get a page per artist, sorted by style.
- The review count where the headline goes. That top studio leads with "16,000+ five-star reviews" (a US studio). The number is the first thing you read.
- Booking on every screen. The best sites show the booking button 4 or more times. Top of the page, the location, the FAQ, the footer.
- Pricing picked on purpose. One top studio shows a real starting price with "final cost depends on artist/size/placement". Others say "any budget" and book a chat. Both work. Hidden pricing that surprises people at the counter doesn't.
- Named artists, in their own words on what they specialise in. Nameless reviews that praise the "atmosphere" don't count.
2 things the bottom-tier studios got wrong
None of the bottom-tier studios I looked at had a blog or a FAQ. 3 of the top studios I looked at had one. Aftercare, pricing, deposits, how booking works. Answer those once on the site. It saves the counter the same chat 50 times over. It also gives Google something to rank beyond the shop name.
The other repeat failure is reviews with no name and no tattoo, the kind that only praise professionalism and atmosphere. Next to a rival showing "Amy K." with a photo, they read as filler.
What it costs, 2 ways to pay
Standard website
$997
A gallery for each artist and booking that works on a phone. The FAQ your counter keeps answering. Reviews with names on them. 1 call, then live by Friday once you approve the design.
Done For You plan
$97 / month
The same site at $499 upfront. It's yours outright once the website's value is paid. Then I handle hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report. New artist or new flash? Tell me and I'll add it.
Want a first screen that makes people stop? The 3D build at $1,997 turns your shop into a space to walk through. I'll tell you straight if it's worth it for you.
4 questions tattoo studios ask me
Should a tattoo studio website show prices?
Either choice works if you make it on purpose. One top studio shows a real starting price. It notes the final cost depends on the artist, and on the size and placement of the piece. Others say "any budget" and book a chat. Hidden pricing that surprises people at the counter is what ends up in the reviews.
How should a tattoo studio show its portfolio?
A gallery page for each artist, sorted by style. The top studios I looked at do this. They are built as if clients pick the artist first. Each artist page can then rank for their name and their style.
Does a tattoo studio need a blog or FAQ?
3 of the top studios I looked at had one. None of the bottom tier did. Aftercare, pricing and booking questions answered on the site save the counter the same chat 50 times. They also give Google something to rank.
How much does a tattoo studio website cost?
I build one for a fixed $997. Or $499 upfront on the Done For You plan, then $97 a month. That covers hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report.
Getting found on Google
Local SEO. You pay once, $1,200, and that covers all the tools. I get you ranking higher on Google Maps, and the calls now going to your competitors come to you instead. You pay me nothing more until those calls have paid you double what the tools cost. My guarantee: those calls pay you double or more than the tools cost, or your next month is free. Once they have paid you double, it is $400 a month from then on to keep it going. Any month the calls do not pay you double what you paid me, the next month is free. Google counts the calls on your listing. Before you pay, we agree in writing what a new call is worth to you. Extra calls times that number is what they paid you. No guessing. I ask your past customers for reviews for you. All I need is your customer list. First I check your Google listing for free. If I can't see a way to get you those calls, I'll tell you straight. You owe nothing. I only take on 10 businesses a month, because of how fast we deliver. How the guarantee works is on its page.
No website yet? I'll build yours for free.
I build your website and cover the costs up front. It comes with call tracking, a count of the calls your website brings you. You watch the calls come in. Then you decide. Keep it, and it's $997, or $499 with the $97 a month Done For You plan. Every payment counts toward the $997. Cancel before it is paid and the site comes down. Walk away, and the site comes down. You owe nothing. If you don't get paid, I don't get paid.
Book a free 30-minute call
30 minutes, mostly me asking about your studio and your clients. Then a straight answer on what it'd take and what it'd cost.