Industries · lash & brow studios
Lash studio websites: prices shown, 1 booking button, $997 fixed
A lash studio website is there to get the booking. The good looks come second. I build from what the best-reviewed studios do.
5 things the best lash studio websites do
I pulled apart the sites of the highest-rated lash studios. Some were independent studios in Sydney and Melbourne. I also went through the big franchises with public complaint trails.
- A page per service. Full sets, infills, lifts, tints, brows, each with its own page.
- Prices on the page. One Australian studio I looked at shows exact numbers on its homepage. The franchises hide them behind a "find a studio" step. Showing prices wins trust.
- A single booking button, repeated. One top studio uses the same "BOOK NOW" button 4 or more times down the page. No mix of 5 different asks. The button can point at the booking system you already use.
- Reviews with names. First name and initial, and specific about the result. One of the worst-reviewed franchises I looked at shows no reviews at all.
- Address, map, socials. A franchise can point to "130+ salons". A single studio can't. For you, being easy to find is what earns trust.
The trap the big franchises fell into
In the complaint records I read, monthly membership billing came up more than anything else. The big lash franchises' complaints are mostly about trying to cancel. If you offer a membership, I put the cancel terms right next to the price, just as easy to see. Otherwise the reviews you get are about cancelling, and those are the costly ones.
The other losing move is a discount code as the whole headline. It reads like a clearance sale. The winners sell how the lashes feel. Even the franchises with bad complaint records write the hero line well. As one big lash franchise's site puts it, "you'll forget you have them, but everyone else is sure to notice". The offer sits underneath that.
What it costs: $997, or $499 down and $97 a month
Standard website
$997
A page per service, prices shown, reviews with names. The booking link sits everywhere it should. A 30-minute call, then live by Friday once you approve the design.
Done For You plan
$97 / month
The same site for $499 upfront. It's yours outright once the website's value is paid. Then I handle hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report. New service or new price? Tell me and I'll change it.
Local SEO. You pay once, $1,200, and that covers all the tools. I get you ranking higher on Google Maps, and the calls now going to your competitors come to you instead. You pay me nothing more until those calls have paid you double what the tools cost. My guarantee: those calls pay you double or more than the tools cost, or your next month is free. Once they have paid you double, it is $400 a month from then on to keep it going. Any month the calls do not pay you double what you paid me, the next month is free. Google counts the calls on your listing. Before you pay, we agree in writing what a new call is worth to you. Extra calls times that number is what they paid you. No guessing. I ask your past customers for reviews for you. All I need is your customer list. First I check your Google listing for free. If I can't see a way to get you those calls, I'll tell you straight. You owe nothing. I only take on 10 businesses a month, because of how fast we deliver. How the guarantee works is on its page.
4 questions lash artists ask me
Should a lash studio put prices on the website?
Yes. One Australian studio I looked at shows exact prices on the homepage. The big franchises hide them behind a find-a-studio step. Showing prices builds trust. The fear here is finding out the terms after you've signed up.
What pages does a lash studio website need?
A page per service: full sets, infills, lifts, tints, brows, each with its own page. The top studios do this. Each page can then rank for its own search.
Should I offer a membership on my website?
Carefully. In the complaint records I read, monthly membership billing came up more than anything else. The big franchises' complaints centre on trying to cancel. If you offer one, make the cancel terms as easy to see as the price.
How much does a lash studio website cost?
I build one for a fixed $997. Or $499 upfront on the Done For You plan at $97 a month. That covers hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report. A 30-minute call, then live by Friday once you approve the design.
No website yet? I'll build yours for free.
I build your website and cover the costs up front. It comes with call tracking, a count of the calls your website brings you. You watch the calls come in. Then you decide. Keep it, and it's $997, or $499 with the $97 a month Done For You plan. Every payment counts toward the $997. Cancel before it is paid and the site comes down. Walk away, and the site comes down. You owe nothing. If you don't get paid, I don't get paid.
Book a free 30-minute call
30 minutes, mostly me asking about your studio and your clients. Then a straight answer on what it'd take and what it'd cost.