Industries · yoga studios
Yoga studio websites with prices on the page, $997 fixed
A studio's website should feel like the studio. It should also get a new student through the door with a single tap. I build from what the best-reviewed studios do.
6 things the best yoga studio websites do
I pulled apart the sites of the best-reviewed yoga studios. One was a Sydney studio with press from Vogue Australia and Broadsheet. Some were the big international chains. I also went through studios with public reputation damage, or with a website that had gone dead.
- Prices on the page, maths done. Intro offer, membership and drop-in sit in the same section. The saving is already worked out for the reader. It's on the page, in the open.
- A single button, same words every time. "Start my Free Week", repeated 8+ times, beats 8 different asks. The benefit sits in the button itself. The button can point at the booking system you already use.
- A page per class type. Hot, flow, yin, beginners. Each gets its own page. Each can then rank for its own search, like "hot yoga" plus your suburb.
- Teachers with names. The students name the teacher in their reviews. People come back for a person.
- Press on the home page, if you have it.
- A single plain sentence as the whole pitch. "All You Need Is a Mat." No jargon.
The site has to feel like your studio
A studio owner I work with told me their website didn't feel like them. It was made by a template tool. A studio is a place with a feeling. The site is a person's first visit to it. So I start the build with what the room is like.
The best studio copy talks about the practice as a ritual. It doesn't sell it as exercise. It goes deep but stays plain. I pick the reviews that show what your studio stands for. The Google count and a link to all of them sit beside them. That way the reviews tell the same story as the rest of the site.
What it costs: $997, or $499 down and $97 a month
Standard website
$997
Class pages, pricing with the maths done, timetable, teachers. A single button with the same words every time. A 30-minute call, then live by Friday once you approve the design.
Done For You plan
$97 / month
The same site for $499 upfront. It's yours outright once the website's value is paid. Then I handle hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report. Studios change often. On the plan, the site keeps up.
Local SEO. You pay once, $1,200, and that covers all the tools. I get you ranking higher on Google Maps, and the calls now going to your competitors come to you instead. You pay me nothing more until those calls have paid you double what the tools cost. My guarantee: those calls pay you double or more than the tools cost, or your next month is free. Once they have paid you double, it is $400 a month from then on to keep it going. Any month the calls do not pay you double what you paid me, the next month is free. Google counts the calls on your listing. Before you pay, we agree in writing what a new call is worth to you. Extra calls times that number is what they paid you. No guessing. I ask your past customers for reviews for you. All I need is your customer list. First I check your Google listing for free. If I can't see a way to get you those calls, I'll tell you straight. You owe nothing. I only take on 10 businesses a month, because of how fast we deliver. How the guarantee works is on its page.
4 questions studio owners ask me
Should a yoga studio show prices on its website?
Yes, with the maths done. Intro offer, membership and drop-in in the same section, with the saving worked out for the reader. The best-reviewed studios I looked at do this. Hiding prices behind a sign-up step is what the weaker sites do.
What should the main button on a yoga studio website say?
A single ask, named for the benefit, in the same words every time. "Start my Free Week" beats "Sign up". One big chain repeats that single ask 8 or more times down the page. Changing the wording each time weakens it.
What pages does a yoga studio website need?
A page per class type: hot, flow, yin, beginners. Then pricing, timetable, teachers and about. The top studios I looked at split their sites this way. Each class page can then rank for its own search, such as "hot yoga" plus your suburb.
How much does a yoga studio website cost?
I build it for a fixed $997. Or $499 upfront on the Done For You plan at $97 a month. That covers hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report.
No website yet? I'll build yours for free.
I build your website and cover the costs up front. It comes with call tracking, a count of the calls your website brings you. You watch the calls come in. Then you decide. Keep it, and it's $997, or $499 with the $97 a month Done For You plan. Every payment counts toward the $997. Cancel before it is paid and the site comes down. Walk away, and the site comes down. You owe nothing. If you don't get paid, I don't get paid.
Book a free 30-minute call
30 minutes, mostly me asking about your studio and your students. Then a straight answer on what it'd take and what it'd cost.