Industries · yoga studios
Yoga studio websites with prices on the page, $997 fixed
A studio's website should feel like the studio. It should also get a new student through the door with a single tap. I build from what the best-reviewed studios do.
6 things the best yoga studio websites do
I pulled apart the sites of the best-reviewed yoga studios. One was a Sydney studio with press from Vogue Australia and Broadsheet. Some were the big international chains. I also went through studios with public reputation damage, or with a website that had gone dead.
- Prices on the page, maths done. Intro offer, membership and drop-in sit in the same section. The saving is already worked out for the reader. It's on the page, in the open.
- A single button, same words every time. "Start my Free Week", repeated 8+ times, beats 8 different asks. The benefit sits in the button itself. The button can point at the booking system you already use.
- A page per class type. Hot, flow, yin, beginners. Each gets its own page. Each can then rank for its own search, like "hot yoga" plus your suburb.
- Teachers with names. The students name the teacher in their reviews. People come back for a person.
- Press on the home page, if you have it.
- A single plain sentence as the whole pitch. "All You Need Is a Mat." No jargon.
The site has to feel like your studio
A studio owner I work with told me their website didn't feel like them. It was made by a template tool. A studio is a place with a feeling. The site is a person's first visit to it. So I start the build with what the room is like.
The best studio copy talks about the practice as a ritual. It doesn't sell it as exercise. It goes deep but stays plain. I pick the reviews that show what your studio stands for. The Google count and a link to all of them sit beside them. That way the reviews tell the same story as the rest of the site.
What it costs: $997, or $499 down and $97 a month
Standard website
$997
Class pages, pricing with the maths done, timetable, teachers. A single button with the same words every time. A 30-minute call, then live by Friday once you approve the design.
Done For You plan
$97 / month
The same site for $499 upfront. It's yours outright once the website's value is paid. Then I handle hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report. Studios change often. On the plan, the site keeps up.
New students search "yoga near me". Local SEO works on the map results for your suburb. It's $397 a month. It aims for the top 3 in Google's map results, for terms we agree in writing first. If you are not higher on the map than the day we started after the first 90 days, I keep working and the monthly fee stops until you are. This promise sits on top of your rights under Australian Consumer Law. Nothing here takes those away.
4 questions studio owners ask me
Should a yoga studio show prices on its website?
Yes, with the maths done. Intro offer, membership and drop-in in the same section, with the saving worked out for the reader. The best-reviewed studios I looked at do this. Hiding prices behind a sign-up step is what the weaker sites do.
What should the main button on a yoga studio website say?
A single ask, named for the benefit, in the same words every time. "Start my Free Week" beats "Sign up". One big chain repeats that single ask 8 or more times down the page. Changing the wording each time weakens it.
What pages does a yoga studio website need?
A page per class type: hot, flow, yin, beginners. Then pricing, timetable, teachers and about. The top studios I looked at split their sites this way. Each class page can then rank for its own search, such as "hot yoga" plus your suburb.
How much does a yoga studio website cost?
I build it for a fixed $997. Or $499 upfront on the Done For You plan at $97 a month. That covers hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report.
Book a free 30-minute call
30 minutes, mostly me asking about your studio and your students. Then a straight answer on what it'd take and what it'd cost.