Industries · landscape supplies
Landscape supply websites that answer "will it turn up"
Mulch, soil, turf, stone, pavers. Your customer wants to know if it'll turn up, and if it'll be right. I build a site that answers both, for a fixed $997.
Each product gets its own page
I pulled apart the websites of the best-reviewed landscape supply yards. I did the same for the ones with public complaint trails. Each product gets its own page: mulch, stone, pavers, topsoil, turf, firewood. The top supply sites I looked at all split their products this way. I add a page for delivery on top, because that's the question buyers ask. There's one for any install service too.
One blended "our products" page shows up on Google for nothing. A mulch page can show up when someone near you searches for mulch. A turf page can do the same. Each product gets its own front door.
Answer the delivery worry first
The reviews that win in this trade don't praise friendliness. They prove the exact thing the buyer is nervous about. The best one I found: "Called and had 15 yards of mulch seamlessly delivered the same day!" That's a customer review on a US supply yard's site. It does more than any tagline.
- Delivery areas and usual turnaround, stated plainly.
- One top yard leads with "Trusted Landscape Supply in Columbus, Ohio for over 30 years". Years and town in 1 line. That's a US yard, but the move works anywhere.
- Reviews picked because they mention the truck turning up and the load being right. They're shown with the Google count and a link to all of them. Honest quantities matter too.
- Don't lead with a gap. One poorly reviewed yard led its homepage with a note that online prices were coming soon. None of the winning headlines I looked at did that.
Homeowners and contractors get their own path
The best yards name both customers and split the path. A buy-and-deliver route for the weekend project. A trade or bulk route for the contractor ordering by the truck. One message written for both usually means neither feels spoken to.
$997 fixed, or $499 down and $97 a month
Standard website
$997
Product pages, a delivery page, the trade and homeowner split, and a phone-first way to order. A call with me is all it takes. Live by Friday once you approve the design.
Done For You plan
$97 / month
The same site for $499 upfront. It's yours outright once the website's value is paid. Then I handle hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report. Stock and prices change often in this trade. On the plan, the site keeps up.
Local SEO. You pay once, $1,200, and that covers all the tools. I get you ranking higher on Google Maps, and the calls now going to your competitors come to you instead. You pay me nothing more until those calls have paid you double what the tools cost. My guarantee: those calls pay you double or more than the tools cost, or your next month is free. Once they have paid you double, it is $400 a month from then on to keep it going. Any month the calls do not pay you double what you paid me, the next month is free. Google counts the calls on your listing. Before you pay, we agree in writing what a new call is worth to you. Extra calls times that number is what they paid you. No guessing. I ask your past customers for reviews for you. All I need is your customer list. First I check your Google listing for free. If I can't see a way to get you those calls, I'll tell you straight. You owe nothing. I only take on 10 businesses a month, because of how fast we deliver. How the guarantee works is on its page.
4 questions supply yards ask me
Should a landscape supply website list prices?
The top yards mostly send people to a quote or a call. Bulk pricing depends on how much you want and how far it travels. What matters is not leading with what the site can't do. One poorly reviewed yard led its homepage with a note that online prices were coming soon. That puts the gap out front instead of the offer.
What pages does a landscape supply website need?
A page for each product: mulch, soil, turf, stone, pavers, firewood. The top supply sites I looked at all split their products this way. I add a page for delivery on top, because that's the question buyers ask. Each page can show up on Google for its own search.
How do I serve homeowners and contractors on one site?
Name both and split the path. Buy-and-deliver for the homeowner, trade or bulk for the contractor. The best yards build this into the site instead of writing one message for both.
How much does a supply yard website cost?
$997 fixed, or $499 upfront on the Done For You plan at $97 a month. The plan covers hosting and upkeep, domain setup, speed work, regular updates and a monthly stats report.
No website yet? I'll build yours for free.
I build your website and cover the costs up front. It comes with call tracking, a count of the calls your website brings you. You watch the calls come in. Then you decide. Keep it, and it's $997, or $499 with the $97 a month Done For You plan. Every payment counts toward the $997. Cancel before it is paid and the site comes down. Walk away, and the site comes down. You owe nothing. If you don't get paid, I don't get paid.
Book a free 30-minute call
30 minutes, mostly questions about your business and your customers. Then a straight answer on what it'd take and what it'd cost.