Concreting · ChatGPT ads
Driveway quotes: your ChatGPT ad lands weeks before the call
Someone is standing on a cracked driveway working out what a new one costs. They want a number in their head before they let anyone quote, so they ask ChatGPT. That happens weeks before your phone would ever ring. Your ad can sit under the answer they read that day.
People price a driveway for weeks before they ring
- "how much for a concrete driveway on a normal suburban block"
- "how thick does a shed slab have to be"
- "exposed aggregate or plain concrete, what's the difference in price"
- "driveway cracking everywhere, can it be repaired or does it need replacing"
- "how long before i can drive on new concrete"
- "do i need council approval for a slab in the backyard"
- "how long does a driveway take start to finish"
Nobody types that at 2am with water around their ankles. They type it on a Sunday, then again a fortnight later. Your ad can sit under the answer both times.
Nothing you do is an emergency, and that changes the ad
People don't ring a concreter in a panic. They read, they measure, they collect 3 or 4 prices, and somebody starts weeks later.
So the ad isn't selling a truck today. It's selling the quote. A price they can trust, written down, with a date on it.
That means patience goes in the ad. A measure this week, and a written price that is fixed before the saw comes out.
The ad that gets you onto a 3-quote list
The ad I would put under the driveway question:
Title: Driveway quotes, measured and priced free
Copy: Driveways, shed slabs, exposed aggregate. I measure it, you get the price in writing, then we book a date.
Free only goes in that title if you really don't charge to come out and measure. If you charge for the visit, the ad says the fee.
The copy ends with your licence number. In NSW it has to be in the ad itself for residential building work, not only on your page. Other states have their own rule, so check yours.
The title uses the word they typed. The copy says the price comes before the work. The link has to land on a driveway page, not a page about your company.
Photos first: what your page has to show
- Photos of your own finished pours, in daylight, not a stock picture of a truck.
- The finishes in the words they used. Plain, coloured, stencil, exposed aggregate.
- A phone number they can press, near the top of the screen.
- Whatever the ad promised, said again in your first line, in the same words.
- How the price works. You measure it, and the price is in writing before anyone starts.
- The suburbs you pour in, and roughly how far out you're booked.
- Your licence number, where your state licences this work.
4 quotes to win 1 pour, in your numbers
What is a pour worth to you? Say a driveway is worth $6,500 in our dollars, as an example. Put the number you actually invoice in its place.
How many quotes does one pour cost you? You know that better than I do. Say you win 1 in 4 of the driveways you measure.
What does one quote cost in ad money? OpenAI's own starting point is US$3 to US$5 a click. Those are US dollars, so a bit more here. You pay OpenAI for each click, which is someone tapping the ad. Say 12 clicks before someone asks for a measure. At US$5 that is US$60 for one quote.
So what does the pour cost? 4 quotes is 48 clicks, about US$240 at the top of that range, against the $6,500 example.
Both of those numbers are mine, not measured. What a concreting click costs in Australia has not been published, and I don't have one either. Month 1 hands you both of your real numbers.
Who those driveway jobs go to now
There is no number I can put on this. The neighbour whose driveway looked good gets asked first. The builder doing the extension out the back brings his own bloke. A quote site sells your name to a few concreters at once. Somebody posts a photo in a suburb Facebook group and asks who did it.
No concreter in Australia really knows about this yet, and if they do, they are doubtful because it is new. None of those places reach the bloke on the couch with a cracked driveway and a phone in his hand.
Let ChatGPT show your business to high-intent customers
- ChatGPT has released paid ads, and this changes the marketing game absolutely.
- If you missed out on Facebook ads in 2007, where anything you posted would have popped off, don't miss out on the next big ad platform.
- Unlike Facebook, where people get interrupted mid doom-scroll, ChatGPT shows your business to people who are already researching something related.
- That makes ChatGPT a cheat code. The engine your customers ask for advice shows your business right under its answer.
- Most marketing agencies charge you thousands before you see any results.
- We work for you, for free. You just cover your own ad spend. The first month is free, so you see the results for yourself before you pay us anything.
- Then, if you want to keep getting those results month after month, we sort out a rev-share or a retainer. A rev-share is a cut of what it makes you. A retainer is a flat monthly fee. Agreed in writing before month 2 starts.
- In the free month, we don't get paid if you don't get paid. After that, it's the rev-share or the retainer you chose.
- Only 10 a month. The work up front is heavy and brings us no income at first. That is all we can take.
If the ads make you nothing, you pay us nothing and we stop there. You will have paid OpenAI for the clicks, and that is all.
3 things concreters want to know
Can the ad show my photos?
Not in the ad. The ad is words and a link. Your photos do their work on the page that link lands on. ChatGPT reads that page as well, when it works out whether your ad fits the chat.
They get 3 quotes anyway. Why pay for the click?
Because being one of the 3 is the whole job. Getting measured is what decides a pour, and a click that puts you on the list is small money against a driveway. Right now a lot of those people probably don't see a concreter under that answer at all.
Rain has me 3 weeks behind. Can I wind it back?
Yes, and how much a tradie should put behind ChatGPT ads covers the daily cap and how fast you can pull it back in a wet month.
Next pages worth your time
A pour you win in November was read about in September. We work for free, you cover the ad spend, and we take a rev-share or a retainer, sorted once you have seen the results. That is set out on the ChatGPT ads page. Since your money is made on quotes, read how a ChatGPT ad turns into a lead and see where a measure request gets lost.
Carpenters sell the same slow quote you do, and roofers show what happens when the same trade also gets storm calls. Nobody buys concrete off a shelf, and what that means for an ad is on ChatGPT ads for service businesses. How the sum shifts from a call-out trade to a quoted one is on ChatGPT ads for tradies.
30 minutes, then a straight answer
30 minutes on the phone, mostly questions about your business and your customers. You get 2 straight answers. Do people ask ChatGPT for what you do? And is it worth a run, where we only get paid a rev-share or a retainer, sorted once you have seen the results, to find out?